Online Marketing and Search Engine Marketing (SEM) are two terms used to describe the online efforts made to bring clients to your website. Online Marketing strategies include tracking where visitors came from, what were they looking for and what they looked at while on your site. All of this, combined with a strong advertising campaign and latest trend marketing strategies ensures that your site enjoys not only high visibility, but targeted high visibility. Giving you good quality leads that can definitely help your business.
Many things influence on your online visibility and success in todays demanding online business presence. Every day new techniques and strategies come out. Some of them work; most of them don't and, unfortunately, is very easy for anyone to get in the hands of those with bad intentions. We are a Google certified partners in Miami FL and a proud practitioners of white hat techniques. We're also based entirely in the USA and we do not outsource our services so you can rely in our promise of deliver. Contact us today! All out quotes are free and our techniques are proven to work.
Yes and no. If your goal is to only have a website so your customers can see you online, and you are not interested in using your site as an advertising tool, you shouldn't worry about online marketing. Your website will mostly be used by current clients when they need to look up your address or phone number for example.
However, if you want to use this powerful tool to increase revenue and take advantage of the investment you already made on the site, online marketing is a must.
Why? Take into consideration this article from Forbes for example. And Google, a company that built a whole business model on the simple fact most websites that are online wants to be found. If these two multi-billion dollar companies think that having good visibility online is an important item on your website's check-list, it's safe to say that you should give it some thought. The truth is that while 10 years ago just having a website would give you most of the visibility you needed, this is not true anymore. Today, having a website is the bare minimum you can do for your business.
By monitoring the incoming visits from both paid (i.e. PPC) and unpaid sources (i.e. SEO) the Search Engine Marketing Professional can adjust keywords and content on the site to optimize your regular search results (aka organic search) and decrease the overall costs for the Pay Per Click (PPC) campaign.
Search Engine Marketing also allows you to focus on offering your site to very targeted prospect through your search marketing programs. It allows for highly specialized keyword targeting, helping you avoid negative keywords uses on your site and campaign.
Our team of miami search engine marketing specialist will start by doing a marketing analysis of your business, competitors and customers tendencies. Based on that we will develop a plan of attack and design the most effect and straight forward design, marketing campaign and SEO strategies that we feel will benefit your business the most.